Knox MWR App
Design a mobile application for iOS and Android devices to serve as a one-stop information source for all Fort Knox MWR (Morale, Welfare, and Recreation) programs and services offered by on-base facilities and local community businesses. Mobile application also needed to accommodate various advertising and marketing opportunities to add value to existing base vendor advertising initiatives as well as offer new stand-alone advertising revenue for Fort Knox MWR.
Implementation was achieved through a three tiered architecture. All app content is contained in a backend database and managed via a web-based administrative interface. Daily Deals and Promotions can be entered and scheduled. Deal and Promotion app views are logged so advertising effectiveness can be measured. Base Locations added to the Directory and Map section are automatically Geo-coded upon creation and instantly show up in the app. News Headline items are also instantly available to the app upon creation and push notifications can be created and pushed to devices, all within the administrative interface. Content contained within the database is exposed to mobile devices via a web service.
Mobile App, Database, and Web Administration tool were designed for turn-key addition of other MWR's, allowing them to easily implement a version of the app for their specific base.
400 Ring Rd., Suite 100
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